The “joy” is fading in the Kamala campaign as the latest polls show that the gap is closing.
And Kamala’s biggest problem is the men. White men. Black men. Young men.
Gen Z has the largest gender gap of any age group with young men supporting Trump by margins similar to those of older men. Black men and Hispanic men have been the hardest minority groups to persuade into the Kamala camp. A New York Times article last month blamed lagging black male support for Kamala on the ‘misogynoir’ that black men were suffering from.
Why is Kamala doing so poorly among men? One hint comes from polling numbers showing that white men went from supporting Trump by 13 points before the DNC convention to 21 points afterward. “Joy”, “brat summer” and all the efforts to brand a presidential campaign like the Barbie movie backfired making Kamala into ‘Barbie’ and Trump into ‘Oppenheimer’.
It’s not just the vibe, climaxing in Oprah’s convention appearance, that’s turning off men, the vibe is a symptom of the real problem not only with the campaign, but the candidate.
Kamala is a lightweight politician running on feelings at a time when men need something more solid. The “joy” theme told votes to turn off their brains, join the party and stop worrying. TikTok dances make a certain kind of voter gush while completely alienating another kind of voter.
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Having “brat summer” inflicted on you when you’re cutting back on groceries is salt in the wound. A trivial campaign is insulting to those who are suffering and falling behind on bills. […]
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