It feels like we’re only a couple of years removed from bots and fake accounts on social media being viewed as negatives. Now that the industry can file them under the umbrella of artificial intelligence, we’re not only expected to accept them but interact with them as if they are real.
That’s at least the approach that Meta, the parent company of Facebook and Instagram, is taking heading into the new year and it’s proudly admitting it.
Meta’s future plan is to fill Instagram and Facebook with AI characters complete with realistic profile photos and bios, hoping to drive engagement with real humans on the platforms. It will also be rolling out new AI products that allow users to create their own AI characters that will populate the social media sites as well.
The sole purpose of the endeavor, other than increasing user count, is to make the social media apps “more entertaining and engaging” for the real humans already on them.
That isn’t an opinion, either; it’s exactly what Connor Hayes, Meta’s VP of product for generative artificial intelligence, recently told the Financial Times. […]
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